Bugatti's First US Residential Tower Rises on the Miami River

A $650 million, 60-story tower on the Miami River will become Bugatti's first residential project in the American market. Brandon Haw Architecture is designing the building, which developers Prosper Group and Belgium's Versluys Group will build at 75 SW Miami Avenue Road in Brickell.

The site commands over 300 feet of Miami River frontage with sight lines toward Biscayne Bay. Bugatti Residences Miami will house 183 residences and four signature penthouses — a deliberately limited collection that keeps the exclusivity intact, according to the announcement.

The project follows Bugatti's announcement of its Dubai skyscraper in 2023. The French automotive marque has never done anything quietly, and its first American residential project is no exception.

Brandon Haw Architecture has split the tower into four distinct blocks, with double-height spaces punctuating the vertical stack. The move breaks the monotony of the typical glass curtain-wall high-rise and gives the building a sculptural, segmented rhythm that reads as kinetic from the street.

The formal language draws from Bugatti's C-line motif, a design element that has appeared on the brand's cars since the 1930s. Here the motif is reinterpreted in the building's profile and detailing rather than applied as decorative branding.

Yabu Pushelberg handles the interiors. The Toronto and New York-based studio brings a sensibility that is simultaneously refined and spatially generous — qualities that align with what Bugatti's residential arm is chasing.

According to Bugatti International managing director Wiebke Ståhl, the vision extends well beyond aesthetics. "Every aspect, from exquisite design to seamless service and operations" is considered part of the experience, Ståhl said.

Rhodium has been named the residential operating partner, reinforcing that the project is being built as much around lifestyle delivery as an architectural statement.

The combination of players makes the project worth watching. Brandon Haw Architecture has shown a consistent ability to work at the intersection of high design and urban context, and Miami's river corridor is one of the few remaining sites in the city with genuine spatial drama. The Brickell location gives residents immediate access to one of Miami's most active neighborhoods, but the river sets a different tempo — quieter, more considered, more architectural.

The residential offering is expected to launch in 2027.