Benjamin Moore Names Webster Green Its 2027 Color of the Year

Benjamin Moore has named Webster Green, a verdant mid-tone with cozy blue-gray undertones, its 2027 Color of the Year. The shade isn't a new invention designed to chase a moment. It already sits in the company's Historical Collection, and that pedigree is exactly the point.

The choice reflects what Benjamin Moore's team found during an intensive research process: consumers want to transcend quick trends for lasting style. As customers plan a design, they're drawing on the past to shape their personal surroundings, hoping to turn their homes into a protective, enduring cocoon.

"Webster Green reflects both where design is heading and Benjamin Moore's longstanding perspective on color," says Andrea Magno, vice president of brand, color, and integrated marketing at Benjamin Moore. "The shade truly balances tradition with personality." It carries a certain "timelessness," she notes, without sacrificing "the feeling of being current."

What does Webster Green change for homeowners?

In practical terms, it signals a vote for durability over novelty in one of the cheapest, easiest design moves a homeowner can make. Even paint, technically simple to change, becomes a gamble when choices ride the mind-numbingly rapid social media trend cycle. The Benjamin Moore team assembled to pick the defining shade of 2027 specifically to avoid leaning into what wouldn't last. Webster Green alludes instead to stepping away from that cycle and, as the phrase goes, touching grass.

"More than ever, the fast pace quality of the world drives consumers' need for stability and composure," says Magno. "Webster Green has a distinctive pedigree, but still feels right for today's homes, which also describes the Color Trends palette: relevant for today while grounded in timeless design."

The full Color Trends 2027 Palette

Webster Green joins seven other shades in the Color Trends 2027 Palette, a collection that reads as thoroughly calm and tinged with the comfort of familiarity:

• Shakespeare Tan
• Antique Copper
• Wild Aster, a lilac
• Durango, an olive
• Townsend Harbour Brown
• White Down
• Nelson Blue

How designers would use it

Todd Nickey and Amy Kehoe, the designers behind AD100 firm Nickey Kehoe, back the pick. "Webster Green is a quiet, yet still dramatic green," Nickey says. "There is a quality to it that feels reliable."

If the pair were designing a project with the palette, Kehoe says they'd likely put the darker shades on the walls—Durango or Webster Green—paired with a lighter ceiling, and Nelson Blue might work best there. "We can also see Shakespeare Tan working well for the casings and the ceiling, with Webster Green on the walls," Kehoe says. The palette's richness, according to Kehoe, is perfect for creating a space that will envelop all who enter.

For anyone planning a repaint in 2027, the takeaway is simple: the industry's biggest color authority is betting you'd rather feel grounded than on-trend. Webster Green, available now within the Historical Collection, lets you do both at once.